Wet n Wild Prime Focus Clingy Serum Primer is a hydrating serum based primer designed to prep the skin with a radiant dewy finish while improving makeup longevity. It is ideal for individuals who want a glowing base smooth texture and long lasting makeup performance throughout the day. This lightweight formula is enriched with niacinamide and glycerin to help brighten the complexion even out skin tone and lock in moisture for a plump healthy look. It creates a slightly tacky base that helps foundation adhere better ensuring a fresh flawless finish that lasts up to 16 hours. Perfect for everyday use it enhances both skin appearance and makeup results.