Pump Blonde Hair Mask With Organic Liquorice Extract is highly nourishing for blondes while toning out yellow and gold, leaving you with a clean blonde finish. It has a unique dual system that hydrates and repairs blonde hair while knocking out the unwanted brassiness. They are usually formulated to strengthen hair, moisturize hair and improve its condition and can ultimately reduce hair breakage, smooth frizz, make the hair more manageable, enhance shine and feel less dry. Pump Haircare brings you plant-based, salon quality hair care and treatments for everyday hair struggles. Sustainably created and made right here in Australia, every botanical ingredient helps to deliver superior results for your hair. 100% Vegan and Cruelty Free. It is free of sulphate, paraben, petroleum, oxybenzones, mineral and palm oil, talc and drying alcohol.