Sunsilk Luminous 100 Leave On Hair Cream is a lightweight leave-in styling cream formulated to detangle, smooth and enhance the luminosity of dull or lacklustre hair without requiring rinsing. It is designed for hair that needs improved smoothness, easier manageability and long-lasting shine during everyday styling. The formula is powered by a 4% Glycol and Vitamin C Complex, combining ingredients selected to support smoother, more radiant-looking strands and enhance the polished appearance of the hair. The cream works through the lengths to reduce roughness, make detangling easier and improve overall manageability while providing a soft and smooth finish. Sunsilk states that the formula delivers up to 5 times more illuminated hair, with shine that can last for up to 100 hours based on technical testing compared with the shine provided by a non-conditioning shampoo. Its convenient leave-on texture can be applied to either damp or dry hair, making it suitable for use after washing or whenever additional smoothness and luminosity are required. The formula is also PETA approved and leaves hair looking radiant, polished and shiny while remaining easy to style.