Obagi NU-GEN Cellular Renewal NAD+ Longevity Serum is an advanced anti-aging and firming serum designed to visibly renew the skin and promote a younger-looking appearance. Suitable for normal-to-oily, normal-to-dry, and combination skin types, this innovative serum targets concerns associated with aging and sagging skin, dehydrated skin, fine lines and wrinkles, skin discoloration, acne and blemish-prone skin, and uneven skin texture. Clinically proven to help replenish diminished NAD+ within skin cells, the formula supports skin health while contributing to a more refreshed and revitalized complexion. At the core of the formula is the proprietary AGE CTRL™ Complex, a next-generation advancement in longevity science. This technology combines highly soluble coenzyme NAD+ with its direct booster precursors, NMN and Niacinamide (NAM). Together, these ingredients help support skin cell energy production and work with the skin's natural longevity pathways. By promoting skin cell renewal and addressing visible skin damage, the serum helps restore skin health and improve the overall appearance of aging skin. The serum is clinically proven to deliver visible improvements across the nine hallmarks of skin aging, including uneven skin tone and discoloration, visible imperfections and blemish-prone skin, sagging skin, fine lines and wrinkles, skin dullness, visible redness and uneven complexion, skin texture and smoothness, skin barrier strength, and hydration levels for plumper, more hydrated-looking skin. Through cellular support, the formula helps promote skin elasticity while addressing both emerging and existing signs of aging. Clinical results demonstrated significant visible improvements after 12 weeks. Results showed that 97% of participants experienced a reduction in the appearance of fine lines, 97% reported more even-toned skin, and 97% showed visible improvement in skin radiance. Additionally, 90% noticed improved skin resilience and elasticity. Obagi NU-GEN Cellular Renewal Serum helps visibly renew the skin and support a healthier-looking appearance.