Milani Keep It Full Glossy Plumping Lip Balm Puff 130 shade is a multi functional lip product designed to deliver glossy shine balm like comfort and a visibly fuller lip appearance in one step. It is created as a 3 in 1 formula combining the benefits of a lip balm lip gloss and lip plumper to enhance lips with a soft sheer tint and radiant finish. The creamy lightweight texture glides smoothly over the lips while providing a subtle cooling sensation for comfortable wear throughout the day. The formula is enriched with Maxi Lip which helps improve lip volume over time along with mango seed butter and a nourishing blend of apricot pomegranate and kalahari melon oils that deeply hydrate and soften the lips. With continued use it is clinically proven to increase lip volume and hydration while maintaining smooth healthy looking lips with a glossy plumped effect