Milani Keep It Full Glossy Plumping Lip Balm - Moi 140 shade is a multi functional lip product designed to deliver glossy shine balm like comfort and a visibly fuller lip appearance in one step. It is created as a 3 in 1 formula combining the benefits of a lip balm lip gloss and lip plumper to enhance lips with a soft rosy tint and radiant finish. The creamy lightweight texture glides smoothly over the lips while providing a subtle cooling sensation that adds comfort during wear. The formula is enriched with Maxi Lip which helps improve lip volume over time along with mango seed butter and a nourishing blend of apricot pomegranate and kalahari melon oils that deeply hydrate and soften the lips. Clinical testing shows improved lip hydration and increased volume with regular use making it ideal for daily wear with a natural glossy plumped look