Milani Keep It Full Glossy Plumping Lip Balm Jam 180 shade is a multi functional lip product designed to deliver glossy shine balm like comfort and a visibly fuller lip appearance in one step. It is created as a 3 in 1 formula combining the benefits of a lip balm lip gloss and lip plumper to enhance lips with a rich berry toned tint and radiant finish. The creamy lightweight texture glides smoothly over the lips while providing a subtle cooling sensation for a refreshing and comfortable wear experience. The formula is infused with Maxi Lip which helps improve the look of lip volume over time along with mango seed butter and a hydrating blend of apricot pomegranate and kalahari melon oils that deeply nourish and soften the lips. With consistent use it is clinically shown to increase lip volume and hydration while maintaining smooth healthy looking lips with a glossy plumped effect