Milani Keep It Full Glossy Plumping Lip Balm Bisou 190 shade is a multi functional lip product designed to deliver glossy shine balm like comfort and a visibly fuller lip appearance in one step. It is created as a 3 in 1 formula that combines the benefits of a lip balm lip gloss and lip plumper to enhance lips with a soft rosy tint and radiant finish. The creamy lightweight texture glides smoothly over the lips while providing a subtle cooling sensation that adds comfort during wear. The formula is enriched with volumizing Maxi Lip along with mango seed butter and a nourishing blend of apricot pomegranate and kalahari melon oils that deeply hydrate soften and condition the lips. With consistent daily use it is clinically proven to increase lip volume and hydration while maintaining smooth healthy looking lips and a glossy plumped effect