Kerastase Genesis Bain Hydra-Fortifiant Anti Fall Shampoo is a gentle yet fortifying cleanser created for fragile hair that experiences hair fall due to breakage. The shampoo provides effective cleansing while reinforcing weakened hair fibers and maintaining scalp comfort. Its sulfate-free formulation helps preserve the hair's natural moisture balance, ensuring strands remain soft, hydrated, and lightweight after every wash. Designed to support everyday hair health, it establishes a strong foundation for hair that feels more resilient and visibly healthier. Infused with a powerful blend of Aminexil and Edelweiss Native Cells, the formula focuses on strengthening hair at the root and along the fiber. Aminexil supports the hair's anchoring structure, helping improve the appearance of density and reduce breakage over time. Edelweiss Native Cells, known for their antioxidant properties, help protect hair fibers from oxidative stress and daily environmental aggressors. Together, these ingredients contribute to stronger-looking hair with improved resistance to mechanical damage caused by brushing, styling, or external stress. Suitable for daily use, this shampoo addresses the needs of hair that feels weak, fine, or prone to breakage. The lightweight, creamy texture spreads easily through the scalp and lengths, delivering a thorough cleanse without weighing hair down. It supports scalp balance while leaving hair refreshed, smooth, and manageable. With regular use, strands appear revitalized, softer to the touch, and visibly stronger, creating a healthier look from root to tip.