Alfaparf Alta Moda Keratin Impact Shampoo is formulated to strengthen and restore weakened hair fibres through an advanced keratin-based system. Designed for hair that has been chemically treated, bleached, or is prone to breakage, this shampoo offers intensive care with every wash. The formula combines vegetal keratin and panthenol with a high concentration of repairing active ingredients. Together, they work gradually to restructure the fragile layers of the hair fibre, improving resistance and reducing breakage. Instrumental tests have shown up to 84% less breakage in bleached hair when used alongside the complete Keratin Impact system, making this shampoo a reliable choice for restoring strength and resilience. Unlike traditional formulas, Alfaparf Keratin Impact Shampoo is completely salt-free, ensuring it is gentle enough for daily use. It cleanses effectively without stripping natural oils or weighing the hair down, leaving strands conditioned, refreshed, and elastic. The anti-frizz technology helps align hair, controlling static and enhancing manageability, while heat protection up to 230°C shields against styling tools. Regular use promotes stronger, healthier-looking hair that retains softness, shine, and smoothness. The shampoo also improves combability, helping to reduce tangling and making styling easier. Packaged in a practical 300ml size, it is suitable for home use as part of a consistent haircare routine. By combining keratin repair, anti-breakage action, and daily cleansing, Alfaparf Alta Moda Keratin Impact Shampoo delivers targeted care for hair in need of strength, protection, and restoration.