Alfaparf Alta Moda Detox Purify Shampoo is formulated to deeply cleanse the scalp and hair while maintaining hydration and comfort. Designed with a blend of natural ingredients, this shampoo effectively removes excess oils, impurities, and environmental build-up without stripping away essential moisture. Its salt-free formula makes it gentle enough for daily use, supporting long-term scalp and hair health. The formula combines activated charcoal, known for its ability to absorb oil and toxins, with ginkgo biloba extract, which helps stimulate scalp circulation and nourish hair follicles. Alongside these active ingredients, aloe vera and other plant extracts provide soothing care, reducing scalp irritation while leaving hair soft and shiny. With 84% of ingredients derived from natural origins, the shampoo offers a safe and balanced approach to cleansing. In addition to cleansing power, the formula rebalances oily or sensitive scalps, providing freshness and comfort after every wash. It leaves hair light, soft, and visibly shinier, supporting both appearance and manageability. Free from sulphates, parabens, silicones, and mineral oils, it is suitable for all hair types, particularly hair exposed to urban pollution or frequent product use. Packaged in a practical 300ml bottle, Alfaparf Alta Moda Detox Purify Shampoo is ideal for regular routines and works best when paired with the Detox Conditioner from the same line. By combining purification, hydration, and scalp care, it ensures a healthier foundation for strong and refreshed hair.