A baby�s skin is delicate, up to 3 times thinner and loses moisture 2 times faster than adult skin. Therefore, extra care should be taken to ensure to keep your baby�s skin from dryness. Johnson's Cottontouch Powder is specially designed for newborn babies� sensitive skin. Its clinically proven mildness and fast-absorbing formula locks in two times more moisture to protects delicate newborn skin from dryness from day one.This gentle powder leaves your baby�s skin feeling comfortable and supports a bond between you and your baby.