Johnson's CottonTouch Newborn Baby is blended with cottonseed oil and specially designed for newborn babies’ sensitive skin. A baby’s skin is delicate, up to 3 times thinner and loses moisture 2 times faster than adult skin. Therefore, extra care should be taken to ensure to keep your baby’s skin from dryness. Johnson's CottonTouch Newborn Baby has clinically proven mildness and is a fast-absorbing formula that protects newborn skin from dryness from day one. This gentle baby oil creates a delicate, soft touch and supports a bond between you and your baby. Johnson's baby care products. Trusted by moms for over 125 years! At Johnson's, the brand never stop raising the bar when it comes to what’s best for your baby. Johnson's have conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why Johnson's listened to parents from around the world and reformulated their products, inside and out, to set a new standard for gentle. All in all, Johnson's listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. Johnson's products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect Johnson's fundamental mission: creating a world where every baby thrives. Johnson's newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. Johnson's choose gentle.