Firefly Hello Kitty Kids Anti-Cavity Striped Strawberry Fluoride Toothpaste is a designed for children to help prevent cavities and promote good oral hygiene. Regular brushing prevents bacteria and plaque from forming and protects your baby’s teeth against cavities. The toothpaste contains fluoride, which is a mineral that can help strengthen tooth enamel and protect against tooth decay. Fluoride works as a sort of natural protection against tooth decay. But unlike adult toothpaste, toothpaste for children is formulated with a reduced amount of fluoride (500 ppm / 0,11% sodium fluoride) to avoid teeth discoloration on growing teeth. The toothpaste is also striped with a fun strawberry flavor, which may encourage children to brush their teeth more regularly. The strawberry taste and the gel texture have been conceived to give your little one a pleasant sensation while brushing and to reinforce a new, enjoyable toothbrushing routine. It features a cute Hello Kitty design that can appeal to kids and make brushing more enjoyable. Overall, using Firefly Hello Kitty Kids Anti-Cavity Striped Strawberry Fluoride Toothpaste as part of your child's regular oral hygiene regimen is a smart idea. Firefly is a leading brand in children’s oral care solutions, delivering good, clean, fun, to entertain children into healthy habits that last a lifetime, while helping to minimize mess. By using bright colors, flashing lights and the most popular characters, Firefly helps turn brush time into a fun experience for kids and parents alike helping parents trust they are choosing the best quality product for their children’s oral care routine.