Valera Swiss Silent Jet 8500 2000W Ionic Hair Dryer is an ultra-silent and high performance professional hairdryer. Using modern fluid dynamics simulation software, VALERA has developed Smart Airflow Technology. It optimizes and compresses the path of the internal air-stream eliminating unwanted friction and dispersion. This guarantees maximum performance with minimum noise levels. It has a long-life AC universal motor and is equipped with smart air flow technology . The appliance has Ions Generator that produces millions of purifying negative ions that help to purify the air by neutralising the positively charged ions that, by contrast, reduce its quality by retaining in the atmosphere many polluting agent.