Parodontax Complete Protection Whitening Toothpaste is a daily whitening toothpaste that helps stop bleeding gums. If you see blood when you brush you could have gum disease. Left untreated, this can lead to bad breath, gum recession & eventually tooth loss. As bleeding gums are caused by plaque build-up, Parodontax is specially designed to remove the cause of gum problems by targeting the build up of bacteria along the gum line. It is suitable for daily use as it also strengthens teeth, prevents cavities and freshens breath. parodontax VS REGULAR TOOTHPASTE? parodontax is designed for daily use. It is taking care of your gums, strengthens teeth, gently removes surface stains & freshens breath. TASTE:Parodontax Complete Protection Whitening toothpaste leaves a clean and fresh sensation in the whole mouth.