Now European Clay Facial Cleansing Powder is a natural mineral silicate that can be combined with water to create a natural, skin-toning clay mask. Ideal for most skin types, European Clay Powder helps draw out impurities and unwanted debris from the skin, making pores less noticeable and improving overall skin tone. It serves as an excellent facial cleanser and purifying mask, especially for individuals with sensitive skin. This clay is a strong cleansing clay that will draw excess oils from the skin, stimulate circulation to the skin. It is an effective ingredient that gently exfoliates dead skin cells. This helps reduce blackheads, fine lines and wrinkles, enlarged pores, blemishes, and other skin issues. It deeply cleanses the impurities and bacteria stuck to the pores, leaving a clear complexion. It helps to resist the formation and appearance of pimples and acne, as it works to block large pores.