Mill Creek Botanicals Keratin Repair Shampoo For Naturally Beautiful Hair is the ultimate repairing formula that restores each follicle by infusing the key ingredient Keratin along with added Argan Oil and Organic Aloe Vera into each strand to improve elasticity and renew inner strength. Keratin the primary protein of your hair, contains essential amino acids needed for healthy looking and feeling hair. A keratin shampoo is not like your regular shampoo because it goes far and beyond what the latter can do. While it cleans the hair and rids it of buildup, a keratin smoothing shampoo strengthens the hair by fortifying the cuticles that form each hair shaft. And if you use a smoothing conditioner afterwards, you can have softer, smoother hair. Keratin gets into a hair follicle to make it firmer. Hence, Mill Creek Keratin shampoo makes frizzy hair smoother and adds shine and luster to dull hair. The result is less split ends, less breakage and stronger hair. Mill Creek have been dedicated for more than three decades, sourcing only the most naturally effective and organic ingredients for our shampoos and conditioners. We leave out all the extra junk so your hair can grow healthier and stronger than ever!