Johnson's Baby Powder is made with purified talc. Johnson's Baby Powder absorbs excess moisture to keep your baby’s skin comfortable, dry and feeling healthy all day long. With a clean and classic fragrance, this powder glides over the skin and leaves it feeling soft. Johnson's Baby Powder is a clinically proven mildness formula that is trusted by millions of parents and great for kids and adults too. Johnson's baby care products. Trusted by moms for over 125 years! At Johnson's, the brand never stop raising the bar when it comes to what’s best for your baby. Johnson's have conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why Johnson's listened to parents from around the world and reformulated their products, inside and out, to set a new standard for gentle. All in all, Johnson's listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. Johnson's products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect Johnson's fundamental mission: creating a world where every baby thrives. Johnson's newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. Johnson's choose gentle.