Ice Professional Keep My Color Hair Mask is a professional active formula designed to help preserve the vibrancy of color-treated hair while offering deep hydration and nourishment. The rich, antioxidant-packed formula works to repair and rejuvenate hair, restoring its softness, shine, and manageability. Specially formulated for colored & toned hair, after chemical procedures (keratin straightening, Botox, nanoplasty, curling). It is beneficial for color-treated and damaged hair, helping to extend the life of your color while promoting healthy-looking hair. Keeps the hair colour rich and long-lasting. This vegan & cruelty free formula ensures your hair remains strong and glossy without harsh ingredients. With regular use, your hair will feel revitalized, silky smooth, and vibrant.