Hask Blonde Care Purple Toning Hair Shampoo is specially formulated for blond hair types that helps to neutralize the brass tones of blonde hair while effectively removes dirt, impurities and oil from hair root and scalp. Enriched with elderberry oil & vitamin C infused with rose, pear & bergamont fragrance. Elderberry oil contains high levels of natural purple pigment and fatty acids which work to neutralize brass and restore overall hair health. Vitamin C is an antioxidant that protects strands from environmental damage and extends longevity of hair color. Brassy hair is a common concern amongst those who frequently lighten their hair. These tones often look copper or orange on lightened or highlighted brown hair and skew more yellow on cool-toned blonde, white, and gray hair. Using the right shampoo and conditioner is essential for any hair type, but it’s especially true for those who dye or lighten their hair. Purple shampoo is used to neutralize yellow brassy tones on lighter blondes in color-treated hair. It’s primarily used to tone lighter hair colors, such as platinum blonde or silvery gray. Hask Blonde Care Purple Toning Hair Shampoo is expertly designed vegan formula free from Free of sulfates, parabens, phthalates, silicone, gluten and drying alcohol. Vegan, cruelty free and color-safe that counteracts brassy tones and cleanses to remove impurities, moisturizes and fortifies damaged blonde strands and brightens hair tone and color.