Ego QV Flare Up cream is an emollient cream for topical relief of the symptoms of atopic eczema and dermatitis. It contains glycerol to help improve skin hydration and suppleness. The emollient properties of QV Flare Up Cream is formulated to help reduce the occurrence of symptoms of mild eczema flare ups. Best applied to affected areas three times daily, particularly after showering, bathing and at night. Active moisturising ingredient Glycerin, is a humectant, helping to draw and hold water to the skin to maintain hydration. Moisturizing feature of glycerin can produce long-lasting moisturisation on the skin. At high humidity, Glycerin acts as a humectant, while at low humidity it acts as a skin moisturiser and conditioner by inhibiting lipid phase transition. Glycerin has the effect of moisturizing the skin and improves skin texture. It also protects the skin from external stimuli by strengthening its barrier.