Ego QV Feet Heel Balm uses an effective blend of an alpha hydroxy acid and rich moisturisers to revive the appearance of dry and cracked heels. By exfoliating dead and dry skin, QV Feet Heel Balm will leave even the roughest of feet feeling soft and smooth. QV foot balm for cracked feet contains lactic acid; a mild exfoliant that aids in the removal of dead, outer skin while also improving skin moisture. Skin exfoliation can bring about the benefits of skin renewal. The hypothesis is that the dissolution of protein link between the skin cells causes the skin exfoliation of dry feet. Dissolution of this protein link leads to loosening of the body skin, which is when these parched skin gets shed. Lactic acid belongs to the alpha hydroxy acid (AHA) family. AHAs have been shown to reduce transepidermal water loss improving the water content of the skin. AHAs have also been found to improve skin texture, improve skin brightness, improve firmness and decrease wrinkling. Thus lactic acid can increase the plasticization, thereby decreasing the formation of dry skin. Additionally paraffinum liquidum and petrolatum can bring long lasting rehydration to the flaky skin on feet.