Ecodenta Sensitive Fluoride Free Whitening Toothpaste With Omyadent has been formulated to be extra gentle, yet super effective. With a RDA (Relative Dentin Abrasively) value of 50, it’s low abrasive and perfect for those with sensitive teeth or porcelain veneers. It also strengthens the teeth and gums, protects enamel and actively battles plaque and tartar formation. Omyadent is produced using proprietary Omya technology. Omyadent® 100 is a source of calcium and phosphate ensuring efficient remineralization of the enamel by repairing microscopic defects. Fluoride-free toothpastes contain natural ingredients like hydrated silica that act as a mild abrasive to remove plaque, bacteria and stains. Ecodenta has the mission to revolutionize the world of oral care by having nature’s finest and healthiest ingredients mixed to perfection through modern science. The brand's philosophy has always been nature and innovation focused and they constantly raise the bar by working with the best of the best in the global fields of biology, chemistry, odontology, dermatology and cosmetics.