E45 Itch Relief Gel is clinically proven to soothe itchiness within 60 seconds. The formulation contains glycerin known to moisturise, soothe and heal the skin, and Provitamin B5 known to help attract and retain moisture. It helps in managing Pruritis, eczema, dermatitis and skin scaling conditions. The lightweight, gel texture is quickly absorbed into the skin with no rubbing required when applied to sensitive areas.