E45’s Moisturising Lotion is clinically proven to help protect the skin from dryness, soothe roughness and reduce scaling and flaking. In just two weeks, this lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily. E45 gentle formulation gives deep moisturisation that lasts throughout the day and is suitable for the whole family, including babies over three months leaving very dry, sensitive skin feeling soft and deeply hydrated.