Aveeno Dermexa Daily Emollient Body Wash is clinically proven by dermatologist to soothe atopic allergies. This clinically proven formula gently cleanses without drying and leaves skin moisturized and soothed. It is formulated with moisture locking prebiotic colloidal oatmeal which contains the important skin soothing actives and used as a moisturizer to treat or prevent dry, rough, scaly, itchy skin and minor skin irritations & Protective Ceramides as key ingredients. At AVEENO®, everything is rooted in their belief that balance is the key to well-being. Therefore use of ground-breaking science to transform nature’s ingredients into products that rebalance and renew skin.