Maxon Soft White Lip Balm smoothen lip lines (texture), brighten lip color and moisturize the lips. With frequent use, the result is attractive, rosy and plumped looking lips. Rich in vitamins and skin brighteners, this tingling lip balm brightens and moisturizes lips to give you a perfectly plumped pout. With frequent use, lips become lighter and plumped. It reveals healthy skin and smoothens the surface by the keratolytic effect. The ingredients include Menthyl nicotinate, Kojic Acid D, Alpha Arbutin, Beta hydroxy acid, Hydrocarbon mixture and emollients.