Ego QV Baby Gentle Wash is a gentle, soap-free cleanser for delicate skin to help maintain hydration during cleansing, so baby’s skin is left clean and soft. QV Baby Gentle Wash is suitable for everyday use, even for sensitive, dry and itchy skin. The soap-free formulation is pH-balanced and contains Vitamin B3 to help support a healthy skin barrier and natural protective properties. The formulation also helps those with eczema-prone skin, dermatitis and psoriasis. This moisturising formula helps rehydrate baby's skin and is ideal for daily use. Featured ingredients includes glycerin and niacinamide. Glycerin, is a humectant, helping to draw and hold water to the skin to maintain hydration. Moisturizing feature of glycerin can produce long-lasting moisturisation on the skin. At high humidity, Glycerin acts as a humectant, while at low humidity it acts as a skin moisturiser and conditioner by inhibiting lipid phase transition. Glycerin has the effect of moisturizing the skin and improves skin texture. It also protects the skin from external stimuli by strengthening its barrier. Niacinamide helps maintain skin barrier function, as well as moisturising dry skin. Studies says, topical application of Niacinamide was shown to improve the appearance of aged and photodamaged skin and a reduction in the appearance of hyperpigmentation.