Vitabiotics Pregnacare Stretch Mark Cream is a rich massage cream, specially formulated to care for stretching skin during pregnancy. Stretch marks can appear anywhere on the body where the skin has been stretched. They occur when the lower layer of the skin containing collagen and elastin, which give our skin its elasticity, becomes damaged by a rapid weight loss or weight gain, such as in pregnancy. The purple appearance of the stretch mark on the skin is caused by the small blood vessels beneath the surface, which become more visible with stretching. The Vitabiotics Pregnacare Stretch Mark Cream is a rich, luxurious moisturizer enriched with natural extracts, vitamins, and minerals. Pregnacare stretch cream's unique formula contains vitamins C and E and botanical extracts including natural extract of calendula, aloe vera and evening primrose oil, which together gently protect, nourish, and moisturize stretching skin. All these ingredients are believed to moisturize the skin, improve its elasticity, and promote the healing and regeneration of the affected areas. The rich cream has a gentle, natural lavender and citrus fragrance and contains no artificial colors. Pregnacare Stretch Mark Cream is safe and effective during the months of pregnancy and may be continued to be applied after giving birth, to help the contracting skin to stay supple.