Lansinoh 100% HPA Lanolin Nipple Cream is created specifically for nursing women. It has been saving nipples around the world for nearly 40 years. Lanolin replenishes the essential lipids of the skin, repairing the skin’s natural barrier function, whilst simultaneously moisturizing, protecting and conditioning the skin. Lansinoh 100% HPA Lanolin Nipple Cream is composed of an ultra-purified grade of lanolin, this purple tube nipple cream is 100% natural without any preservatives or additives. Lanolin is classified as an occlusive moisturizer. This means it works by reducing water loss from the skin. Lanolin has natural conditioning and moisturizing properties. Hence it provides great soothing effect to the dry skin. The breastfeeding cream is naturally hypoallergenic and approved by the British Allergy Foundation, meaning it is safe to breastfeed your little one without having to remove it. Recommended by 2 out of 3 mums, this nipple cream for breastfeeding is also used in many other ways and can comfort sensitive skin, nappy rash, itchy stretch marks, dry skin patches and can be used as a naturally moisturizing lip balm. Lansinoh 100% HPA Lanolin Nipple Cream awarded gold for best product for breast feeding and silver for best new mum / maternity skincare product in the 2023 mother & baby awards.